
Edinburgh SEO Consultancy
Welcome!
Founded in 2022 by Sam Etherington, Seed & Solace aim to help small to medium sized businesses feel excited and optimistic about their future through comprehensive Search Engine Optimisation services.
With extensive experience across WordPress, Shopify & Webflow websites, we’ve helped numerous UK businesses with their online growth challenges.
What makes us different?
The Three Pillar
Approach
Search Engine Optimisation is more than just setting up a few keywords and looking at a report each month. It gets to the crux of everything that is important to your target audience.
Digital Expertise
We can imagine that when looking for a digital service provider - the wealth of options is incredibly overwhelming. At Seed and Solace, our multi-industry experience across SEO, UX and Digital Strategy means that you're in safe hands.
Customer Experience
Keeping your customers as the core focus across all of the work we do is of paramount importance. All the strategies we recommend and implement ensure that your customers will always have a seamless experience when engaging with your brand.
User Journey
From being found in Google to the purchase of a product or the acquiring of a new lead - the entire user journey is taken care of. Every touchpoint with your brand should be seamless.
Our work
Featured
Case Studies
About us
How we're different
We don’t look at SEO as just numbers on a page. Each click in your analytics dashboard has a real human behind it with real search intent.
Experience
Big business experience that we have now translated into working with SME businesses where a good SEO strategy can excel results to the next level.
Human-Centric Psychology
Humans are the driving force behind your business. We create strategies that align to real people.
Beyond SEO
SEO is the gateway. The entire digital experience is the next stage.
Empathy & Listening
We listen closely to your goals and what you want to achieve.
Educative
As much as it would be great – we’re likely not going to work together forever. We are not gatekeepers and very much pride ourselves on educating our clients.
Client First
All activities are done with a client first approach. If it’s not going to have a bottom-line impact on your business, then we simply don’t spend our energy there.
Testimonial
Client
feedback
- Joanne Evans – Owner, Gerbera Designs
- Chris Wood – Owner, Escape The Past
- Michael Mason – Co-founder, Hopscotch Travel
- Kathleen McAdams – Director, Albany HR
Blog
Our blog
posts
Drop us a line to see how we can help you
Ready to grow your organic visibility and attract more of the right customers? Get in touch and let’s talk about what SEO can do for your business.